The Game Is Changing

The fashion world has had a huge shake up in the past few weeks. Burberry, Dior Homme and Louis Vuitton  have all appointed new and somewhat unexpected  Creative Directors.

After his memorable departure from Louis Vuitton (who could forget the finale with Kate Moss and Naomi Campbell). Kim Jones will replace Kris Van Assche at Dior Homme. It seems Dior CEO, Pietro Beccari, is hoping that Jones can bring a contemporary edge to the Dior Homme brand. Arguably, his most notable collection at Louis Vuitton was his collaboration with Supreme which sent the streetwear world into a frenzy. The Louis Vuitton x Supreme collection resold for over double it original selling price.

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Image & Content – theguardian.com

Hailed as “one of the most talented designers of our time” by Marco Gobbeti, Riccardo Tisci is undoubtedly a powerhouse in the fashion world. Recently appointed as the new creative director for Burberry it is hoped that he will re-energise the once thriving brand that has slipped in the past few years. Although we think that Christopher Bailey did an amazing job at reviving Burberry, Tisci will bring an unrivaled relevance to the brand.

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Image and Content – businessoffashion.com

Perhaps the most exciting appointment of them all is Virgil Abloh being named as the new artistic director of menswear at Louis Vuitton. Founder of the renowned label Off- White that has been growing in popularity since the explosion of the streetwear movement. A celebrity favourite, Abloh has been tipped to make huge movements in his career and this is certainly one of them. We are eagerly awaiting the first show, expected to be in June during Paris Men’s Fashion Week. Abloh has noted that the “heritage and creative integrity” of the house will remain ingrained in his designs but of course, we will see his contemporary, creative genius shine through.


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Image and content via WWD.com


Model of the Moment – Dipti Sharma

After closing their show last year as an exclusive model, Indian model Dipti Sharma has been unveiled as the newest face of Balenciaga’s SS18 campaign. The campaign includes refreshingly diverse cast of models including Stella Tennant, Kennah Lau, Marjitta Nissinen, Eliza Douglas, Christine Willis, Alek Wek, Raphaele Godin and her son. We think it’s a brilliant concept although many have noted the striking similarities to the Yeezy Season 6 campaign.

Dipti is represented by:



Mariah Idrissi

Guess who’s back! After her flying visit to Dubai at the end of 2017 for Tod’s ‘how to style your hijab’ event and Dubai Modest Fashion Week, Mariah is back in town for a very exciting campaign shoot.

Last year Mariah was involved in many noteworthy projects, including panel talks all over the world such as the EU-GCC High Fashion Conference in Kuwait, a public speaking tour of America and Modest Fashion Week in London, to name a few.

The year is off to an auspicious start with Mariah’s popularity growing, keep your eyes peeled to see what she has been working  on.

EUGCC High Fashion Conference in Kuwait
Emirates Woman Awards
Vulkan Magazines Shoot
Grazia Modest Fashion Talk – Abu Dhabi